Retail was one of the first sectors to be challenged by digitalization. And everyone – from stationary retailers in the city center to food retailers and online shops – is faced with the task of understanding the needs of their customers and responding quickly, especially in times of change.
In our research project on revitalizing city centers through digitalization, we are exploring the opportunities of the stationary retail trade of the future. We use artificial intelligence methods and, for example, have Alexa conduct interviews with shoppers as a digital conversational partner. These interviews are immediately evaluated with the help of our AI text analysis and provide dealers with concrete options for action.
We also support major retail brands in their brand management as well as in tactical communication and innovation measures such as product range design or private labels.
Examples of our work
Real-time analysis and summary of customer testimonials using AI
News on our topic
Clothing, books and electronics - but now also food: these are the results of a survey we recently conducted among 1,000 people. In the first part of this article we reported which products consumers order. Today we answer, among other things, why they prefer to fill...
Digitisation is affecting all markets - including food retailing? How high is consumer acceptance of online orders for fruit, vegetables and other everyday products? This question arises regularly, not only for us. Current statistics (PwC) show an open-minded attitude...
Research projects are only as strong as they are lived. Therefore the Dialego team including the two office dogs Othello and Frederick set out last week to visit the Shopping Lab Aachen. The mission of this concept store is challenging: to design and implement...