Retail was one of the first sectors to be challenged by digitalization. And everyone – from stationary retailers in the city center to food retailers and online shops – is faced with the task of understanding the needs of their customers and responding quickly, especially in times of change.
In our research project on revitalizing city centers through digitalization, we are exploring the opportunities of the stationary retail trade of the future. We use artificial intelligence methods and, for example, have Alexa conduct interviews with shoppers as a digital conversational partner. These interviews are immediately evaluated with the help of our AI text analysis and provide dealers with concrete options for action.
We also support major retail brands in their brand management as well as in tactical communication and innovation measures such as product range design or private labels.
Examples of our work
Real-time analysis and summary of customer testimonials using AI
News on our topic
What your customers experience: The Customer Journey
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions determine how successful companies are in the market. How can digital market research intelligently support this? This is the subject of a webinar to which...
Sustainable brand measurement in the digital age
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
Coupons: We collect, therefore we save
"Would you like to have our discount stamps?" - A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A business that is...