Duration and budget

The project ran from March 2017 to June 2020 and was funded with a total of EUR 2.15 million.

Motivation and Goal

How can digitalization help to revitalize city centers? Retail must actively shape digitalization in order to reach customers in the future and to create its survival perspective with lively inner cities.

The smartmarket² joint project uses the innovative potential of digitalization to develop innovative value-added services and applications to strengthen inner-city retail. It thus makes a lasting contribution to preserving and even enhancing the character and profile of urban life, which is largely shaped by retail.


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Dialego is the consortium leader of the project.Further partners are: LANCOM Systems GmbH | Universität Duisburg-Essen | University of PaderbornWWU Münster

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