Motivation and Goal
How can digitalization help to revitalize city centers? Retail must actively shape digitalization in order to reach customers in the future and to create its survival perspective with lively inner cities.
The smartmarket² joint project uses the innovative potential of digitalization to develop innovative value-added services and applications to strengthen inner-city retail. It thus makes a lasting contribution to preserving and even enhancing the character and profile of urban life, which is largely shaped by retail.
Associate
Dialego is the consortium leader of the project.Further partners are: LANCOM Systems GmbH | Universität Duisburg-Essen | University of Paderborn | WWU Münster
Sponsored by the
Duration and budget
The project runs from March 2017 to February 2020 and is funded with a total of EUR 2.15 million.
Find out more on our project website
News on the topic
What your customers experience: The Customer Journey
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions … Read More
Sustainable brand measurement in the digital age
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More
Coupons: We collect, therefore we save
“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More
Drugstores, a longitudinal study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More