Health has been one of Dialego’s main focuses since the beginning of our work. Be it the design of innovations for pharmaceutical customers, the development of brands in the healthcare market or the answer to the question of how data sovereignty must be designed for future digital business models in the healthcare market: We’re working on it. We often target patients and can select targeted participants for both over-the-counter (OTC) and prescription drugs (Rx). But also doctors are available and can be included in sprints.
We are also researching digital business models in our publicly funded projects on innovations in digitalization, currently for example the self-determined exploitation of personal data.
The solutions are as individual as our customers, available nationally and globally. We would be pleased to advise you.
Examples of our work
Which brand do consumers trust “digital medicine”? AI on text & visualization
Credentials
News on the topic
The doctor on the wrist: How accepted are e-health tools?
Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as e-health, is still in its infancy. While the electronic health record is controversially discussed at least in Germany, fitness...
Kissing innovations
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
Data protection: which data is most sacred to people?
Different protection needs depending on the data source? How can we help people better protect their data in times of digitization? This is the question we are addressing in a current research project on the topic of data protection and privacy on the Internet. Our...