Whether heating system for the house or individual devices such as refrigerator, television and game console: Dialego helps these industries that can benefit most from digitalization. Digital interfaces are an important feature for consumer durables, because they convey consumer confidence in the brand. The careful handling of the collected data will become more important than ever in the future. Our research project on the self-determined use of personal data already provides us with the comprehensive knowledge about the needs of consumers in this field
Examples of our work
Co-Creation of an Innovation in the Vacuum Cleaner Category
with the Dialego VisualConceptMapping
Credentials
News on the topic
Haus Matthéy – Our new company headquarters is being built
We have been looking for a new company headquarters for a very long time. But we did not expect to make such a find. It is a great honour that we were able to take over the beautiful city palace "Haus Matthéy" from the city of Aachen. We, that is Volker and Andera...
Coupons: We collect, therefore we save
"Would you like to have our discount stamps?" - A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A business that is...
Drugstores, a longitudinal study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...