Whether heating system for the house or individual devices such as refrigerator, television and game console: Dialego helps these industries that can benefit most from digitalization. Digital interfaces are an important feature for consumer durables, because they convey consumer confidence in the brand. The careful handling of the collected data will become more important than ever in the future. Our research project on the self-determined use of personal data already provides us with the comprehensive knowledge about the needs of consumers in this field
Examples of our work
Co-Creation of an Innovation in the Vacuum Cleaner Category
with the Dialego VisualConceptMapping
Credentials
News on the topic
What your customers experience: The Customer Journey
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions determine how successful companies are in the market. How can digital market research intelligently support this? This is the subject of a webinar to which...
Sustainable brand measurement in the digital age
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
Shaping the mobility of the future together
Far too many projects - although planned and implemented by professionals - ultimately do not meet the wishes and needs of those for whom they were once sketched on the drawing board with the best goals, or do so only inadequately. This is the case with product...