Whether heating system for the house or individual devices such as refrigerator, television and game console: Dialego helps these industries that can benefit most from digitalization. Digital interfaces are an important feature for consumer durables, because they convey consumer confidence in the brand. The careful handling of the collected data will become more important than ever in the future. Our research project on the self-determined use of personal data already provides us with the comprehensive knowledge about the needs of consumers in this field.

Examples of our work

Consumers Co-Creation of an Innovation in the Vacuum Cleaner Category
with the Dialego VisualConceptMapping

News about consumer durables

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