Market potential: Digitalization
Digitalization speeds everything up. Digital products, services and business models are the strategic fields of the future. Since our foundation we see ourselves as a digital pioneer and digitalization as the core of our work. We design visions for the digital future and corresponding digital business models both for industrial customers and in national research projects.
Special features of digital markets
New rules apply in digital markets, especially for the innovation process. We master these: Products are often no longer pure products, but connected with services, the optimization of which begins right after the market launch. Think of the sneaker with a paired app, the networked home or the self-driving car.
If you want to survive in this complex world, you need the will to develop new ideas. This requires creativity, courage, intrepidity and digital expertise. This is exactly why we appreciate Dialego!

Three steps to success
News on the topic
Research project on data sovereignty successfully completed
For three years we have been working together with great research partners of the RWTH Aachen (COMSYS, CommScience and FIR), jurists (FSDS of the Goethe University Frankfurt a. M.) and industrial partners (synaix , formitas and aixtema) to explore the true value of...
Increasing cities’ quality of life through citizen participation & AI
How do we want to live in the future? How should our daily journeys be designed, our cities planned and our vehicles constructed? Anyone who deals with these issues - in business and politics - is well advised to involve the citizen. Just as in the business...
Sustainable brand measurement in the digital age
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...