We don’t just talk about the opportunities of digitalization, we implement them. With the focus always on the core of our expertise: the development of strong innovations and brands, based on the highest possible consumer understanding. Dialego, for example, has already been founded with Virtual Reality software – a virtual supermarket for investigating purchasing behavior. And therefore develops its own artificial intelligence systems for condensing customer statements.
While we let the machines do their work, we gain time for joint thinking, creative work and the development of concepts and products. Always supported by a scientifically sound data foundation, individually adjusted to the problem at hand.
Self-developed, award-winning tools
Award for special research competence
Cross-media-success barometer of Dialego and Gruner+Jahr
Dialego MindVoyager, Nomination Best Methodology
2x – Dialego FutureMarket Shelf, Tool of the Year – Dialego BrandSculpture, Innovation of the Year
Dialego VisualConceptMapping is a unique tool with which we generate rich feedback on various visual stimuli. Participants can express interactively and completely intuitively what they think and feel – in relation to a product, packaging, website, advertisement or any other concept that can be visualized.
VisualConceptMapping is very easy to use – the survey participants mark something and express their opinion. Within seconds they understand our tool and use it naturally to share their spontaneous thoughts on the concepts presented. Co-Creation at its best.
❤ – our customers love it – International Patent
Real consumers. Real conversations. In real time.
Dialego MindVoyager offers a deep understanding of consumer needs. The qualitative tool analyses the conversations within a protected online community and at the same time provides detailed insights such as an initial quantification. We use MindVoyager for exploration in about ten days of discussions with around 100 people from the target group.
MindVoyager is fun, fully engages the user and is unique in its ability to generate real enthusiasm for the exchange of opinions among the participants. First comprehensive results are available in real time.
ESOMAR Nomination Best Paper Award
The world’s first holistic brand analysis
Dialego BrandSculpture draws a holistic picture of the network of relationships between consumers and brands or products. This award-winning tool allows you to locate your brand’s position in the market in a fascinating way.
BrandSculpture is as efficient as it is easy to use. The results reveal emotional ties, buying potential and brand substitution in a vivid representation – with its help you develop your brand into the consumer’s favourite.
German Market Research Award, Innovation of the Year
The virtual shelf is an extremely fast and reliable solution for checking the performance of your product in a realistic shopping environment. The realistic shopping simulation makes it possible to test new products for their assertiveness and to investigate shopper behavior. Learn more about the performance of your new product in the competitive environment – long before your competitor notices your strategic decision.
German Market Research Award, Tool of the Year
Next-generation text analysis
Dialego SemanticMining is one of our most powerful core technologies and is used in many of our tools. As a hybrid method, it quantifies qualitative insights from consumer statements.
SemanticMining reduces the complexity of rich data sets by automatically extracting the meaning from any text – in virtually any language.
State of the Art evaluation
Customization of the latest technologies
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