We don’t just talk about the opportunities of digitalization, we implement them. With the focus always on the core of our expertise: the development of strong innovations and brands, based on the highest possible consumer understanding. Dialego, for example, has already been founded with Virtual Reality software – a virtual supermarket for investigating purchasing behavior. And therefore develops its own artificial intelligence systems for condensing customer statements.
While we let the machines do their work, we gain time for joint thinking, creative work and the development of concepts and products. Always supported by a scientifically sound data foundation, individually adjusted to the problem at hand.

Award for special research competence

Cross-media-success barometer of Dialego and Gruner+Jahr

Dialego MindVoyager, Nomination Best Methodology

2x – Dialego FutureMarket Shelf, Tool of the Year – Dialego BrandSculpture, Innovation of the Year


Expressive feedback,
impressively fruitful
Dialego VisualConceptMapping is a unique tool with which we generate rich feedback on various visual stimuli. Participants can express interactively and completely intuitively what they think and feel – in relation to a product, packaging, website, advertisement or any other concept that can be visualized.
VisualConceptMapping is very easy to use – the survey participants mark something and express their opinion. Within seconds they understand our tool and use it naturally to share their spontaneous thoughts on the concepts presented. Co-Creation at its best.
❤ – our customers love it – International Patent

Real consumers. Real conversations. In real time.

The world’s first holistic brand analysis
Real-world shopping

Next-generation text analysis
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