Data Treasures – From existing data to valuable insights with Dialego Dashboards
Make fast, data-based and customer-centric decisions. Profit from:
All study findings at a glance
whether from a single national ad hoc survey, key performance indicators, panel data or international tracking
Example of an online dashboard Trusted Brands
Automatic evaluation of qualitative data
using Dialegos – based on methods of artificial intelligence – text analysis SemanticMining incl. AI real-time translation
Visually convincing and clearly structured data preparation in a dashboard in your CI
specially adapted to your needs and easy to understand for each of your colleagues, even without market research experience
Interactive results reports save time, reduce costs and provide a clear overview
With Dialego we have successfully transferred our major brand study “Trusted Brands” into the digital age. The data treasure now comprises several million data points: annually a good 4,000 interviews per country, detailed results from over 20 industries, over 3,000 named brands per survey and a history of the past years. With the interactive online dashboard, we have for the first time lively views that allow us to view the data in a very simple structured way and to dive into details at any time. Filters, time series and flexibly selectable comparisons enable interactive insights.
As far as I know, Dialego has one of the best algorithms to filter relevant impulses.
For our brand management we need relevant insights from consumers from all over the world. A challenge that Dialego always masters anew with bravura.
News on the topic
Representative or not? In Germany our industry has been engaged in this discussion for a number of years: Can you rely on market research and its results? Exactly one year has passed since the discussion reached its preliminary climax with the heavy accusations of the...
As a market research company that works digitally through and through, we like to rely on artificial intelligence and digital tools - yes, we develop them ourselves if necessary. And yet we know that there are questions that are best answered by analog methods. By...
Digital Summit 2018: Shaping digital change together. The Digital Summit of the Federal Government in Nuremberg will focus on the topic of Artificial Intelligence (AI). We are very pleased that Dialego and our sister company SmartMunk are listed on the German AI map....