Discover our articles on the topics of innovation, brands and digitization
Research project on data sovereignty successfully completed
For three years we have been working together with great research partners of the RWTH Aachen (COMSYS, CommScience and FIR), jurists (FSDS of the Goethe University Frankfurt a. M.) and industrial partners (synaix , formitas and aixtema) to explore the true value of...
Increasing cities’ quality of life through citizen participation & AI
How do we want to live in the future? How should our daily journeys be designed, our cities planned and our vehicles constructed? Anyone who deals with these issues - in business and politics - is well advised to involve the citizen. Just as in the business...
Dialego is now even more a family business
May I introduce? We have grown - and in a very special way: My husband Volker has been a full member of the Dialego family since July of this year. Since Dialego was founded 20 years ago, he has been my sparring partner for all questions, additionally to his job as a...
Cast off – The Dialego team sails
On a Friday afternoon at the beginning of September we set off for our annual company outing to our beautiful neighbouring country, the Netherlands: sailing on the Ijsselmeer, a tradition we have grown fond of by now. But when we were told that a customer appointment...
What your customers experience: The Customer Journey
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions determine how successful companies are in the market. How can digital market research intelligently support this? This is the subject of a webinar to which...
Sustainable brand measurement in the digital age
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
Shaping the mobility of the future together
Far too many projects - although planned and implemented by professionals - ultimately do not meet the wishes and needs of those for whom they were once sketched on the drawing board with the best goals, or do so only inadequately. This is the case with product...
Haus Matthéy – Our new company headquarters is being built
We have been looking for a new company headquarters for a very long time. But we did not expect to make such a find. It is a great honour that we were able to take over the beautiful city palace "Haus Matthéy" from the city of Aachen. We, that is Volker and Andera...
Coupons: We collect, therefore we save
"Would you like to have our discount stamps?" - A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A business that is...
Drugstores, a longitudinal study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
The ideal city centre
Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and ideas, depending on which target groups you ask and which perspective you take? We were interested in these questions during one of our current...
Service innovations 2019
Digitalization set the direction, while advancing technology and people's changing habits of use gave concrete form to the direction: digital tools and apps now define almost all innovations and markets. But instead of simply developing what the programming languages...
We are celebrating our 20th anniversary
20 years of Dialego: From pioneer of online market research to accelerator for market success In 1999, in the middle of the New Economy, I founded Dialego as an online market researcher. Since then, we have been helping companies involve customers and achieve greater...
Dialego is involved in the partner city of Cape Town
Delegation for 20 years of friendship The city partnership between Aachen and Cape Town has grown over 20 years as the so-called Agenda 21 partnership and has now been officially sealed. With Lord Mayor Marcel Philipp, a large group of Aachen representatives from...
Business trip to Israel with Economics and Digital Minister Andreas Pinkwart
Dream Big "Dream Big" is written in impressive letters at the Shimon Peres Center for Peace and Innovation. This was a stop on the entrepreneurial journey that I was allowed to undertake in March with some participants of the Digital Economy Advisory Council with NRW...
Dialego at Girls’ Day 2019
I have been an entrepreneur in the digital world for over 20 years and with three children, digital education is particularly important to me. After all, our children should be able to confidently shape the digital future. Among many other projects, I am involved in...
Quality in Market Research – “Respect” as a Promise
Representative or not? In Germany our industry has been engaged in this discussion for a number of years: Can you rely on market research and its results? Exactly one year has passed since the discussion reached its preliminary climax with the heavy accusations of the...
Shaping the future of mobility in the real-world laboratory
As a market research company that works digitally through and through, we like to rely on artificial intelligence and digital tools - yes, we develop them ourselves if necessary. And yet we know that there are questions that are best answered by analog methods. By...
Dialego on the map for AI – Digital Summit 2018
Digital Summit 2018: Shaping digital change together. The Digital Summit of the Federal Government in Nuremberg will focus on the topic of Artificial Intelligence (AI). We are very pleased that Dialego and our sister company SmartMunk are listed on the German AI map....
What does digitalization mean for people?
How do people feel about digitalization? In November 2018, we investigated this question with the help of conversations with 1,000 Germans. This study is part of a book about the topic "Man and Machine" that I - Andera Gadeib - am writing and which will be published...
Co-Creation – now with real-time translation
New: Our patented co-creation tool VisualConceptMapping (VCM) now translates customer comments with the help of AI - in real time. This expressive instrument has been at the core of our Dialego studies in every concept test for many years - be it for a new product or...
Popup Store: Shaping the future of mobility
Digitisation permeates almost all areas of our lives, and some disruptive technologies and business models have completely overturned habits that have been lived for decades and generations: How do we sit together with our families in the evening? That has changed...
Success is only possible in a team
No matter if you already know us from the cooperation to innovation, brand or digitization or if you are still planning to do so: The collaboration is only as good as the team functions. And success can only be achieved in a team. In order to make sure that there is...
The Human-Machine Relationship
Dialego was also actively involved in the Aachen 2025 digital festival, organised by citizens from the region of Aachen, the Netherlands and Belgium. With more than 100 exhibitors, lectures, workshops and hackathons, this "grassroots movement" set itself the...
Arriving at the destination by drone? The Urban Air Mobility Initiative
How do we travel greater distances? Dialego has been researching this for several years. Mobility is changing dramatically - what was initially the classic car on the road or the familiar journey by a scheduled flight is increasingly taking on digital dimensions. In...
Delegation trip to South Korea
Dialego works across borders, purposely and since its foundation: Every year we conduct studies in about 70 countries. In this way, we achieve a broad horizon across different markets as well as across countries. That is why we are happy to take part in exploration...
Dialego has won the Corporate Social Responsibility Award 2018
We are delighted to have been awarded the CSR Prize for our Dialego Foundation for Children by the CSR Competence Center Rhineland at the Corporate Social Responsibility Conference. “CSR” stands for Corporate Social Responsibility and means the social responsibility of companies beyond the legal requirements.
Online retailing, part 2: Non-perishable food, loyal customers
Clothing, books and electronics - but now also food: these are the results of a survey we recently conducted among 1,000 people. In the first part of this article we reported which products consumers order. Today we answer, among other things, why they prefer to fill...
Online retailing, part 1: Cheese from the Internet
Digitisation is affecting all markets - including food retailing? How high is consumer acceptance of online orders for fruit, vegetables and other everyday products? This question arises regularly, not only for us. Current statistics (PwC) show an open-minded attitude...
Seniors – Wishes for products and life in old age?
By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. From the market perspective, this brings with it a shift in target groups towards more and more potential in older user groups. But which needs does the...
Interview: Andera Gadeib on the digital city
A few days ago Dimitri Ravin from Urban Digital visited us in our Dialego FutureLab. Dimitri has been blogging for a year on urban-digital.de about how digitization is changing our cities and what this means for the urban development of the future. After a...
Sneak Peak Dialego FutureLab
One of our favorite quotes about our work comes from the early years of Dialego: Where Dialego is, is in front 1999, 2000 - when it was a revolution to conduct market research via the Internet and to incite this work tool, which is so common today, to something new:...
Dialego Roadtrip to the Shopping Lab
Research projects are only as strong as they are lived. Therefore the Dialego team including the two office dogs Othello and Frederick set out last week to visit the Shopping Lab Aachen. The mission of this concept store is challenging: to design and implement...
Sharing instead of buying – How accepted are sharing services?
How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or drill? How many hours does your car really drive, how long does it park in front of your house or office? Sharing services have been offering us sharing items...
Will the autonomous bus be taking us into town soon?
Imagine you will soon be taking an autonomous bus to the city. It travels without fixed lines or stops and comes directly to you according to your personal needs. You start from any location and reach the desired destination directly. Passengers get in and out on the...
Digital Leadership Summit 2018
At the 3. Digital Leadership Summit in Cologne the three topics digital organization, digital leadership and digital recruitment were on the agenda. I had the pleasure of getting the digital organization off to a good start right in the morning with the...
New website
Tadaaaa. May we introduce? Our new website. We've been working on it for weeks, now it's done: we've completely revamped the content of our website, kicked out everything old and sharpened our profile considerably. Because you probably know this: The shoemaker's shoes...
Healthcare brands remain stable – Most Trusted Brands 2018
The healthcare market is a growth segment. This is suggested not least by the demographic change in the population. But which brands are known and which are considered trustworthy by consumers? In 2018, we again investigated this question for the Most Trusted Brands...
Hanging around with Alexa in the Shopping Lab Aachen
How digitalization can enliven the city centers of the future is the core of our public research project smartMarket² together with university partners in Duisburg-Essen, Münster and Paderborn. Grand opening of the Shopping Labs Last night finally came. That Shopping...
Digital shopping helpers
Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first "disciplines" and has fundamentally changed our purchasing behaviour over the past two decades. Two thirds of all Germans shop online today, at least occasionally...
Why is Volkswagen trustworthy?
A few days ago we published the Results of the Most Trusted Brands which we carry out annually for Reader's Digest. In many categories, old friends stood on the winners' rostrum as the most trustworthy brand in their respective category: for example Nivea for skin...
Urban mobility of the future – the autonomous bus is coming
We are very excited about our latest public research project: Shaping the future for urban mobility. The development is based on the e.GO People movers from Aachen, which is scheduled to go into series production as early as 2018. Dialego is on board as a research...
Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018
Recently, for the annual"Most Trusted Brands" study, we again asked more than 4,000 Germans which brand they trust most. What sets this study apart? Consumers make their choices openly. That is, there is no ballot paper on which we list brands – we rely completely on...
Does the digital travel helper book your holiday?
At the beginning of the year, many of them are planning their trips. We were interested in how we would plan and book trips in the future. Do digital travel assistants play a role? If so, what digital aids will make our holiday more pleasant in the future? And which...
Travel with the discounter
The leading trade fair for the international tourism industry, ITBwill open its doors from 7 to 11 March 2018. The topic is interesting, because the tourism industry is an enormous economic factor 67.5 billion euros the Germans spent 2016 on their holiday trips. The...
We inform about the quality of the samples
The "Market Research File" des Spiegel moves the industry of market and social researchers The Hamburg magazine had researched that individual MaFo companies had deliberately forged and cheated in their interviews. Since then, other former employees - including very...
We celebrate: the VCM patent
We are very happy. Our VisualConceptMapping (VCM) is protected by a patent. We have been working on this tool for digital design thinking since 2007 and it is now an integral part of our work in innovation processes. With convincing results: The important "actionable...
How we gain time for the essentials
End of the year: We're panting in the final spurt. We'll get this going before the holidays, and we'll track it down. Does that look familiar? How about we do it differently in 2018? Not "ever faster" and "even more". No additional data or possibly even"insights"...
The doctor on the wrist: How accepted are e-health tools?
Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as e-health, is still in its infancy. While the electronic health record is controversially discussed at least in Germany, fitness...
Kissing innovations
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...