It all started with consumer goods: Since Dialego’s establishment in 1999 they have been an elementary focus of our work. We examine every moment of contemporary life – from shower gel, makeup, coffee and muesli in the morning to the chocolate bar, the frozen ready meal and the beer with chips after work. There is hardly any category of everyday life in which we have no experience.
We always accompany innovations in connection with important brand work and communication. From the idea to the launch and relaunch, we optimize your portfolio. With our effective brand tracking, we help you to keep your goals on target and gain market share. A proprietary benchmark database provides important orientation for (re)alignment in the market. The services are available nationally and globally and are freely scalable. Benefit from our experience.
Examples of our work
Consumer co-creation of an innovation in the field of healthy snacks with the Dialego VisualConceptMapping
News on the topic
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
What? So early? Maybe you're wondering if that can be. Virtual Reality, the topic that has become visible everywhere for several months now, in market research? 20 years ago? Indeed: My first attempts to use virtual reality for research questions date back to 1997,...