It all started with consumer goods: Since Dialego’s establishment in 1999 they have been an elementary focus of our work. We examine every moment of contemporary life – from shower gel, makeup, coffee and muesli in the morning to the chocolate bar, the frozen ready meal and the beer with chips after work. There is hardly any category of everyday life in which we have no experience.
We always accompany innovations in connection with important brand work and communication. From the idea to the launch and relaunch, we optimize your portfolio. With our effective brand tracking, we help you to keep your goals on target and gain market share. A proprietary benchmark database provides important orientation for (re)alignment in the market. The services are available nationally and globally and are freely scalable. Benefit from our experience.
Beispiele unserer Arbeit
Consumer co-creation of an innovation in the field of healthy snacks with the Dialego VisualConceptMapping
Simulation of the supermarket shelf with virtual reality to measure purchase intent andassertiveness
News about consumer goods
Sustainable brand measurement in the digital age
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More
Coupons: We collect, therefore we save
“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More
Drugstores, a longitudinal study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More
Online retailing, part 2: Non-perishable food, loyal customers
Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among … Read More
Credentials