It all started with consumer goods: Since Dialego’s establishment in 1999 they have been an elementary focus of our work. We examine every moment of contemporary life – from shower gel, makeup, coffee and muesli in the morning to the chocolate bar, the frozen ready meal and the beer with chips after work. There is hardly any category of everyday life in which we have no experience.
We always accompany innovations in connection with important brand work and communication. From the idea to the launch and relaunch, we optimize your portfolio. With our effective brand tracking, we help you to keep your goals on target and gain market share. A proprietary benchmark database provides important orientation for (re)alignment in the market. The services are available nationally and globally and are freely scalable. Benefit from our experience.
Examples of our work


Consumer co-creation of an innovation in the field of healthy snacks with the Dialego VisualConceptMapping
Simulation of the supermarket shelf with virtual reality to measure purchase intent and assertiveness
Credentials




News on the topic
Online retailing, part 1: Cheese from the Internet
Digitisation is affecting all markets - including food retailing? How high is consumer acceptance of online orders for fruit, vegetables and other everyday products? This question arises regularly, not only for us. Current statistics (PwC) show an open-minded attitude...
Digital shopping helpers
Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first "disciplines" and has fundamentally changed our purchasing behaviour over the past two decades. Two thirds of all Germans shop online today, at least occasionally...
Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018
Recently, for the annual"Most Trusted Brands" study, we again asked more than 4,000 Germans which brand they trust most. What sets this study apart? Consumers make their choices openly. That is, there is no ballot paper on which we list brands – we rely completely on...