Market potential: developing brands
Strong brands gain trust and provide orientation. Their role as signposts becomes even more important with increasing digitalization. From the analysis of 8,000 innovations, we know that an innovation is only successful if it fits the brand. We help to develop successful brands
For our brand management we need relevant insights from consumers from all over the world. A challenge that Dialego always masters anew with bravura.
Our approach includes both global brand image measurements and intuitive procedures based on the latest scientific findings. With the help of artificial intelligence we look far beyond the façade of customer perception and deliver actionable insights to lead the brand.
Our implementation sprints offer the possibility of directly applying findings and aligning revised communication variants with brand goals and market understanding by means of consumer co-creation. Our unique tools give you a market advantage – for example, implicit brand image measurement with BrandSculpture.
Three steps to success
News on the topic
Shaping the mobility of the future together
Far too many projects - although planned and implemented by professionals - ultimately do not meet the wishes and needs of those for whom they were once sketched on the drawing board with the best goals, or do so only inadequately. This is the case with product...
Haus Matthéy – Our new company headquarters is being built
We have been looking for a new company headquarters for a very long time. But we did not expect to make such a find. It is a great honour that we were able to take over the beautiful city palace "Haus Matthéy" from the city of Aachen. We, that is Volker and Andera...
Coupons: We collect, therefore we save
"Would you like to have our discount stamps?" - A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A business that is...