Market potential: developing brands
Strong brands gain trust and provide orientation. Their role as signposts becomes even more important with increasing digitalization. From the analysis of 8,000 innovations, we know that an innovation is only successful if it fits the brand. We help to develop successful brands
For our brand management we need relevant insights from consumers from all over the world. A challenge that Dialego always masters anew with bravura.
Our approach includes both global brand image measurements and intuitive procedures based on the latest scientific findings. With the help of artificial intelligence we look far beyond the façade of customer perception and deliver actionable insights to lead the brand.
Our implementation sprints offer the possibility of directly applying findings and aligning revised communication variants with brand goals and market understanding by means of consumer co-creation. Our unique tools give you a market advantage – for example, implicit brand image measurement with BrandSculpture.
Three steps to success
Setting the course for success
We work agile and cooperatively with our customers. As opportunity finders, we help to identify and leverage market potential. Through the optimal interaction of man and machine, we create the greatest possible benefit for your customers according to the KISS principle (Keep it simple, stupid). We actively accompany you and your team during the implementation. This is how you set the course for success.
News on the topic
For three years we have been working together with great research partners of the RWTH Aachen (COMSYS, CommScience and FIR), jurists (FSDS of the Goethe University Frankfurt a. M.) and industrial partners (synaix , formitas and aixtema) to explore the true value of...
How do we want to live in the future? How should our daily journeys be designed, our cities planned and our vehicles constructed? Anyone who deals with these issues - in business and politics - is well advised to involve the citizen. Just as in the business...
May I introduce? We have grown - and in a very special way: My husband Volker has been a full member of the Dialego family since July of this year. Since Dialego was founded 20 years ago, he has been my sparring partner for all questions, additionally to his job as a...