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Digital shopping helpers

Digital shopping helpers

by Andera Gadeib | Apr 20, 2018 | consumer goods, digitalization, retail, study

Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally changed our purchasing behaviour over the past two decades. Two thirds of all Germans shop online today, at least...
Virtual Reality – for 20 years

Virtual Reality – for 20 years

by Andera Gadeib | Oct 14, 2017 | article, consumer goods, digital pioneers, digitalization, retail

What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for several months now, in market research? 20 years ago? Indeed: My first attempts to use virtual reality for research questions date back to...

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autonomous driving Banks Big Data Brand image measurement brands Business-Case Chocolate city centers city centres conference Diabetes discounter drugstores Education electoral research electric mobility Electromobility food Food online Foundation Groceries infographics inner cities innovations loyal customers Market research Online Orders organic products Politics regionality Research project Returns RWTH Aachen RWTH Aachen University Sailing Shopping supermarket supermarkets text analysis trade brands Trademarks Travel trust vacation trip Virtual Reality

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