by Andera Gadeib | Oct 10, 2019 | data privacy, digitalization, public research, society
For three years we have been working together with great research partners of the RWTH Aachen (COMSYS, CommScience and FIR), jurists (FSDS of the Goethe University Frankfurt a. M.) and industrial partners (synaix , formitas and aixtema) to explore the true value of...
by Andera Gadeib | Jan 9, 2019 | data privacy, digital pioneers, digitalization, expertise, panels
Representative or not? In Germany our industry has been engaged in this discussion for a number of years: Can you rely on market research and its results? Exactly one year has passed since the discussion reached its preliminary climax with the heavy accusations of the...
by Andera Gadeib | Nov 29, 2018 | artifical intelligence, digitalization, study, technology, Uncategorized
How do people feel about digitalization? In November 2018, we investigated this question with the help of conversations with 1,000 Germans. This study is part of a book about the topic “Man and Machine” that I – Andera Gadeib – am writing and...
by Andera Gadeib | Mar 28, 2018 | brand, mobility, study
A few days ago we published the Results of the Most Trusted Brands which we carry out annually for Reader’s Digest. In many categories, old friends stood on the winners’ rostrum as the most trustworthy brand in their respective category: for example Nivea...
by Andera Gadeib | Mar 22, 2018 | artifical intelligence, benchmarks, digitalization, expertise, global reach, innovation, mobility, public research, technology
We are very excited about our latest public research project: Shaping the future for urban mobility. The development is based on the e.GO People movers from Aachen, which is scheduled to go into series production as early as 2018. Dialego is on board as a research...
