Research project on data sovereignty successfully completed

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For three years we have been working together with great research partners of the RWTH Aachen (COMSYS, CommScience and FIR), … Read More

Quality in Market Research – “Respect” as a Promise

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Representative or not? In Germany our industry has been engaged in this discussion for a number of years: Can you … Read More

What does digitalization mean for people?

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How do people feel about digitalization? In November 2018, we investigated this question with the help of conversations with 1,000 … Read More

Why is Volkswagen trustworthy?

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A few days ago we published the Results of the Most Trusted Brandswhich we carry out annually for Reader’s Digest. … Read More

Urban mobility of the future – the autonomous bus is coming

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We are very excited about our latest public research project: Shaping the future for urban mobility. The development is based … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018

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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

Does the digital travel helper book your holiday?

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At the beginning of the year, many of them are planning their trips. We were interested in how we would … Read More

Travel with the discounter

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The leading trade fair for the international tourism industry, ITBwill open its doors from 7 to 11 March 2018. The … Read More

We inform about the quality of the samples

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The “Market Research File” des Spiegel moves the industry of market and social researchers The Hamburg magazine had researched that … Read More