by Andera Gadeib | Mar 27, 2019 | digital pioneers, digitalization, innovation, travel
Dream Big “Dream Big” is written in impressive letters at the Shimon Peres Center for Peace and Innovation. This was a stop on the entrepreneurial journey that I was allowed to undertake in March with some participants of the Digital Economy Advisory...
by Andera Gadeib | Mar 19, 2018 | brand, consumer goods, expertise, financial services, global reach, health, media, pharma, retail, study, travel
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What sets this study apart? Consumers make their choices openly. That is, there is no ballot paper on which we list brands – we rely...
by Andera Gadeib | Mar 8, 2018 | artifical intelligence, data privacy, digitalization, durable goods, study, travel
At the beginning of the year, many of them are planning their trips. We were interested in how we would plan and book trips in the future. Do digital travel assistants play a role? If so, what digital aids will make our holiday more pleasant in the future? And which...
by Andera Gadeib | Feb 28, 2018 | digitalization, study, travel
The leading trade fair for the international tourism industry, ITBwill open its doors from 7 to 11 March 2018. The topic is interesting, because the tourism industry is an enormous economic factor 67.5 billion euros the Germans spent 2016 on their holiday trips. The...
