Sustainable brand measurement in the digital age

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Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More

Drugstores, a longitudinal study

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Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More

Brands and Trademarks

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It is astonishing that trademarks in the food sector oftentimes possess a higher awareness level than regular brands. But  the … Read More