by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
by Andera Gadeib | Jun 4, 2019 | brand, consumer goods, expertise, pharma, retail, study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
by Miriam Haese | Mar 15, 2011 | retail, study
It is astonishing that trademarks in the food sector oftentimes possess a higher awareness level than regular brands. But the times for producers of branded products could become even more challenging. MORE
