by Andera Gadeib | Oct 14, 2017 | article, consumer goods, digital pioneers, digitalization, retail
What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for several months now, in market research? 20 years ago? Indeed: My first attempts to use virtual reality for research questions date back to...
by Miriam Haese | Mar 15, 2011 | retail, study
It is astonishing that trademarks in the food sector oftentimes possess a higher awareness level than regular brands. But the times for producers of branded products could become even more challenging. MORE
