by Andera Gadeib | Jun 18, 2019 | consumer goods, durable goods, financial services, retail, study, travel
“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A...
by Andera Gadeib | Apr 20, 2018 | consumer goods, digitalization, retail, study
Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally changed our purchasing behaviour over the past two decades. Two thirds of all Germans shop online today, at least...
by Andera Gadeib | Oct 14, 2017 | article, consumer goods, digital pioneers, digitalization, retail
What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for several months now, in market research? 20 years ago? Indeed: My first attempts to use virtual reality for research questions date back to...
