by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
by Andera Gadeib | Jun 18, 2019 | consumer goods, durable goods, financial services, retail, study, travel
“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A...
by Andera Gadeib | Jun 4, 2019 | brand, consumer goods, expertise, pharma, retail, study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
by Andera Gadeib | May 28, 2019 | brand, mobility, retail, study
Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and ideas, depending on which target groups you ask and which perspective you take? We were interested in these questions during one of our current...
by Andera Gadeib | May 22, 2019 | digitalization, innovation, public research, retail, society
Digitalization set the direction, while advancing technology and people’s changing habits of use gave concrete form to the direction: digital tools and apps now define almost all innovations and markets. But instead of simply developing what the programming...
