Sustainable brand measurement in the digital age

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Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More

Coupons: We collect, therefore we save

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“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More

Drugstores, a longitudinal study

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Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More

The ideal city centre

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Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and … Read More

Service innovations 2019

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Digitalization set the direction, while advancing technology and people’s changing habits of use gave concrete form to the direction: digital … Read More

We are celebrating our 20th anniversary

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20 years of Dialego: From pioneer of online market research to accelerator for market success In 1999, in the middle … Read More

Dialego Roadtrip to the Shopping Lab

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Research projects are only as strong as they are lived. Therefore the Dialego team including the two office dogs Othello … Read More

Digital shopping helpers

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Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018

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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

Virtual Reality – for 20 years

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What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for … Read More