by Andera Gadeib | Jun 4, 2019 | brand, consumer goods, expertise, pharma, retail, study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
by Andera Gadeib | Apr 20, 2018 | consumer goods, digitalization, retail, study
Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally changed our purchasing behaviour over the past two decades. Two thirds of all Germans shop online today, at least...
by Andera Gadeib | Mar 8, 2018 | artifical intelligence, data privacy, digitalization, durable goods, study, travel
At the beginning of the year, many of them are planning their trips. We were interested in how we would plan and book trips in the future. Do digital travel assistants play a role? If so, what digital aids will make our holiday more pleasant in the future? And which...
by Miriam Haese | Jul 10, 2011 | retail, study
Nowadays, consumers order many items online. The rate of return however, differs greatly depending on the individual items. Find out which items are sent back most often and what the top reasons are for these returns. MORE
