by Andera Gadeib | Jan 9, 2019 | data privacy, digital pioneers, digitalization, expertise, panels
Representative or not? In Germany our industry has been engaged in this discussion for a number of years: Can you rely on market research and its results? Exactly one year has passed since the discussion reached its preliminary climax with the heavy accusations of the...
by Andera Gadeib | Feb 25, 2018 | data privacy, digitalization, global reach, panels
The “Market Research File” des Spiegel moves the industry of market and social researchers The Hamburg magazine had researched that individual MaFo companies had deliberately forged and cheated in their interviews. Since then, other former employees...
