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Online retailing, part 2: Non-perishable food, loyal customers

Online retailing, part 2: Non-perishable food, loyal customers

by Andera Gadeib | Sep 10, 2018 | consumer goods, digitalization, retail, study

Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among 1,000 people. In the first part of this article we reported which products consumers order. Today we answer, among other things, why they prefer to...
Online retailing, part 1: Cheese from the Internet

Online retailing, part 1: Cheese from the Internet

by Andera Gadeib | Aug 30, 2018 | consumer goods, digitalization, retail, study

Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables and other everyday products? This question arises regularly, not only for us. Current statistics (PwC) show an open-minded...

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autonomous driving Banks Big Data Brand image measurement brands Business-Case Chocolate city centers city centres conference Diabetes discounter drugstores Education electoral research electric mobility Electromobility food Food online Foundation Groceries infographics inner cities innovations loyal customers Market research Online Orders organic products Politics regionality Research project Returns RWTH Aachen RWTH Aachen University Sailing Shopping supermarket supermarkets text analysis trade brands Trademarks Travel trust vacation trip Virtual Reality

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