by Andera Gadeib | Feb 28, 2018 | digitalization, study, travel
The leading trade fair for the international tourism industry, ITBwill open its doors from 7 to 11 March 2018. The topic is interesting, because the tourism industry is an enormous economic factor 67.5 billion euros the Germans spent 2016 on their holiday trips. The...
by Andera Gadeib | Oct 14, 2017 | article, consumer goods, digital pioneers, digitalization, retail
What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for several months now, in market research? 20 years ago? Indeed: My first attempts to use virtual reality for research questions date back to...
