by Andera Gadeib | Mar 19, 2018 | brand, consumer goods, expertise, financial services, global reach, health, media, pharma, retail, study, travel
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What sets this study apart? Consumers make their choices openly. That is, there is no ballot paper on which we list brands – we rely...
by Andera Gadeib | Oct 14, 2017 | article, consumer goods, digital pioneers, digitalization, retail
What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for several months now, in market research? 20 years ago? Indeed: My first attempts to use virtual reality for research questions date back to...
by Miriam Haese | Oct 5, 2010 | consumer behavior, study
Chocolate is by far the most popular sweet delight! That fact alone is not surprising but taking a closer look at the ranking of the different flavours will amaze you. MORE
