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Sustainable brand measurement in the digital age

Sustainable brand measurement in the digital age

by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail

Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
How we gain time for the essentials

How we gain time for the essentials

by Andera Gadeib | Dec 20, 2017 | digital pioneers, digitalization, technology

End of the year: We’re panting in the final spurt. We’ll get this going before the holidays, and we’ll track it down. Does that look familiar? How about we do it differently in 2018? Not “ever faster” and “even more”. No...

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Tags

autonomous driving Banks Big Data Brand image measurement brands Business-Case Chocolate city centers city centres conference Diabetes discounter drugstores Education electoral research electric mobility Electromobility food Food online Foundation Groceries infographics inner cities innovations loyal customers Market research Online Orders organic products Politics regionality Research project Returns RWTH Aachen RWTH Aachen University Sailing Shopping supermarket supermarkets text analysis trade brands Trademarks Travel trust vacation trip Virtual Reality

About Dialego

Dialego AG helps to write your next success story. We understand markets. With proprietary methods of artificial intelligence, years of market research expertise, benchmarks and our own panels, we ensure a deep understanding of customer needs and the connection between customer and company.

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