by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
by Andera Gadeib | Dec 20, 2017 | digital pioneers, digitalization, technology
End of the year: We’re panting in the final spurt. We’ll get this going before the holidays, and we’ll track it down. Does that look familiar? How about we do it differently in 2018? Not “ever faster” and “even more”. No...
