Why is Volkswagen trustworthy?
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A few days ago we published the Results of the Most Trusted Brandswhich we carry out annually for Reader’s Digest. … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018
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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

Does the digital travel helper book your holiday?
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At the beginning of the year, many of them are planning their trips. We were interested in how we would … Read More

Travel with the discounter
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The leading trade fair for the international tourism industry, ITBwill open its doors from 7 to 11 March 2018. The … Read More

The doctor on the wrist: How accepted are e-health tools?
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Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as … Read More

Kissing innovations
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Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More

Grocery Shopping
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When grocery shopping, most consumers tend to be loyal customers. How do the consumers pay for their groceries, how are … Read More

Return of the Corner Shops
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Consumers generally appreciate corner shops. Nearly all of them (94 percent) favor new corner shops being opend up in rural … Read More

Returns of Online Orders
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Nowadays, consumers order many items online. The rate of return however, differs greatly depending on the individual items. Find out … Read More

Brands and Trademarks
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It is astonishing that trademarks in the food sector oftentimes possess a higher awareness level than regular brands. But  the … Read More

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