How do people feel about digitalization? In November 2018, we investigated this question with the help of conversations with 1,000 … Read More
Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among … Read More
Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables … Read More
By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. … Read More
How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More
Imagine you will soon be taking an autonomous bus to the city. It travels without fixed lines or stops and … Read More
The healthcare market is a growth segment. This is suggested not least by the demographic change in the population. But … Read More
Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally … Read More
A few days ago we published the Results of the Most Trusted Brandswhich we carry out annually for Reader’s Digest. … Read More
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More