Sharing instead of buying – How accepted are sharing services?
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How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More

Will the autonomous bus be taking us into town soon?
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Imagine you will soon be taking an autonomous bus to the city. It travels without fixed lines or stops and … Read More

Healthcare brands remain stable – Most Trusted Brands 2018
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The healthcare market is a growth segment. This is suggested not least by the demographic change in the population. But … Read More

Digital shopping helpers
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Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally … Read More

Why is Volkswagen trustworthy?
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A few days ago we published the Results of the Most Trusted Brandswhich we carry out annually for Reader’s Digest. … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018
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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

Does the digital travel helper book your holiday?
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At the beginning of the year, many of them are planning their trips. We were interested in how we would … Read More

Travel with the discounter
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The leading trade fair for the international tourism industry, ITBwill open its doors from 7 to 11 March 2018. The … Read More

The doctor on the wrist: How accepted are e-health tools?
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Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as … Read More

Kissing innovations
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Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More

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