by Andera Gadeib | Jun 26, 2019 | digital pioneers, digitalization, innovation, mobility, public research, society, study
Far too many projects – although planned and implemented by professionals – ultimately do not meet the wishes and needs of those for whom they were once sketched on the drawing board with the best goals, or do so only inadequately. This is the case with...
by Andera Gadeib | Jun 18, 2019 | consumer goods, durable goods, financial services, retail, study, travel
“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A...
by Andera Gadeib | Jun 4, 2019 | brand, consumer goods, expertise, pharma, retail, study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
by Andera Gadeib | May 28, 2019 | brand, mobility, retail, study
Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and ideas, depending on which target groups you ask and which perspective you take? We were interested in these questions during one of our current...
by Andera Gadeib | Nov 29, 2018 | artifical intelligence, digitalization, study, technology, Uncategorized
How do people feel about digitalization? In November 2018, we investigated this question with the help of conversations with 1,000 Germans. This study is part of a book about the topic “Man and Machine” that I – Andera Gadeib – am writing and...
by Andera Gadeib | Sep 10, 2018 | consumer goods, digitalization, retail, study
Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among 1,000 people. In the first part of this article we reported which products consumers order. Today we answer, among other things, why they prefer to...
