Far too many projects – although planned and implemented by professionals – ultimately do not meet the wishes and needs … Read More
“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More
Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and … Read More
How do people feel about digitalization? In November 2018, we investigated this question with the help of conversations with 1,000 … Read More
Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among … Read More
Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables … Read More
By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. … Read More
How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More
Imagine you will soon be taking an autonomous bus to the city. It travels without fixed lines or stops and … Read More