Shaping the mobility of the future together
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Far too many projects – although planned and implemented by professionals – ultimately do not meet the wishes and needs … Read More

Coupons: We collect, therefore we save
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“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More

Drugstores, a longitudinal study
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Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More

The ideal city centre
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Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and … Read More

What does digitalization mean for people?
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How do people feel about digitalization? In November 2018, we investigated this question with the help of conversations with 1,000 … Read More

Online retailing, part 2: Non-perishable food, loyal customers
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Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among … Read More

Online retailing, part 1: Cheese from the Internet
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Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables … Read More

Seniors – Wishes for products and life in old age?
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By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. … Read More

Sharing instead of buying – How accepted are sharing services?
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How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More

Will the autonomous bus be taking us into town soon?
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Imagine you will soon be taking an autonomous bus to the city. It travels without fixed lines or stops and … Read More

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