Online retailing, part 2: Non-perishable food, loyal customers
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Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among … Read More

Online retailing, part 1: Cheese from the Internet
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Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables … Read More

Seniors – Wishes for products and life in old age?
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By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. … Read More

Sharing instead of buying – How accepted are sharing services?
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How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More

Will the autonomous bus be taking us into town soon?
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Imagine you will soon be taking an autonomous bus to the city. It travels without fixed lines or stops and … Read More

Healthcare brands remain stable – Most Trusted Brands 2018
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The healthcare market is a growth segment. This is suggested not least by the demographic change in the population. But … Read More

Digital shopping helpers
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Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally … Read More

Why is Volkswagen trustworthy?
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A few days ago we published the Results of the Most Trusted Brandswhich we carry out annually for Reader’s Digest. … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018
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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

Does the digital travel helper book your holiday?
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At the beginning of the year, many of them are planning their trips. We were interested in how we would … Read More

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