by Andera Gadeib | Sep 10, 2018 | consumer goods, digitalization, retail, study
Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among 1,000 people. In the first part of this article we reported which products consumers order. Today we answer, among other things, why they prefer to...
by Andera Gadeib | Aug 30, 2018 | consumer goods, digitalization, retail, study
Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables and other everyday products? This question arises regularly, not only for us. Current statistics (PwC) show an open-minded...
by Andera Gadeib | Jul 23, 2018 | artifical intelligence, digital pioneers, digitalization, innovation, public research, retail
Research projects are only as strong as they are lived. Therefore the Dialego team including the two office dogs Othello and Frederick set out last week to visit the Shopping Lab Aachen. The mission of this concept store is challenging: to design and implement...
by Andera Gadeib | Jul 20, 2018 | brand, digitalization, durable goods, mobility, retail, study
How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or drill? How many hours does your car really drive, how long does it park in front of your house or office? Sharing services have been offering us sharing items...
by Andera Gadeib | May 18, 2018 | artifical intelligence, digitalization, public research, retail, technology
How digitalization can enliven the city centers of the future is the core of our public research project smartMarket² together with university partners in Duisburg-Essen, Münster and Paderborn. Grand opening of the Shopping Labs Last night finally came. That Shopping...
by Andera Gadeib | Apr 20, 2018 | consumer goods, digitalization, retail, study
Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally changed our purchasing behaviour over the past two decades. Two thirds of all Germans shop online today, at least...
