What your customers experience: The Customer Journey

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How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions … Read More

Sustainable brand measurement in the digital age

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Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More

Coupons: We collect, therefore we save

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“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More

Drugstores, a longitudinal study

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Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More

The ideal city centre

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Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and … Read More

Service innovations 2019

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Digitalization set the direction, while advancing technology and people’s changing habits of use gave concrete form to the direction: digital … Read More

Online retailing, part 2: Non-perishable food, loyal customers

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Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among … Read More

Online retailing, part 1: Cheese from the Internet

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Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables … Read More

Dialego Roadtrip to the Shopping Lab

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Research projects are only as strong as they are lived. Therefore the Dialego team including the two office dogs Othello … Read More

Sharing instead of buying – How accepted are sharing services?

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How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More

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