Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More
The healthcare market is a growth segment. This is suggested not least by the demographic change in the population. But … Read More
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More
Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as … Read More
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More