Drugstores, a longitudinal study

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Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More

Healthcare brands remain stable – Most Trusted Brands 2018

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The healthcare market is a growth segment. This is suggested not least by the demographic change in the population. But … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018

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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

The doctor on the wrist: How accepted are e-health tools?

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Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as … Read More

Kissing innovations

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Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More