by Andera Gadeib | Jun 4, 2019 | brand, consumer goods, expertise, pharma, retail, study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
by Andera Gadeib | May 29, 2018 | pharma, study
The healthcare market is a growth segment. This is suggested not least by the demographic change in the population. But which brands are known and which are considered trustworthy by consumers? In 2018, we again investigated this question for the Most Trusted Brands...
by Andera Gadeib | Mar 19, 2018 | brand, consumer goods, expertise, financial services, global reach, health, media, pharma, retail, study, travel
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What sets this study apart? Consumers make their choices openly. That is, there is no ballot paper on which we list brands – we rely...
by Andera Gadeib | Nov 15, 2017 | data privacy, digitalization, expertise, health, pharma, public research, study, technology
Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as e-health, is still in its infancy. While the electronic health record is controversially discussed at least in Germany, fitness...
by Andera Gadeib | Oct 19, 2017 | article, benchmarks, consumer goods, financial services, health, innovation, media, mobility, pharma, retail, study
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
