by Andera Gadeib | Sep 30, 2019 | artifical intelligence, digital pioneers, expertise, from the heart, panels
May I introduce? We have grown – and in a very special way: My husband Volker has been a full member of the Dialego family since July of this year. Since Dialego was founded 20 years ago, he has been my sparring partner for all questions, additionally to his job...
by Andera Gadeib | Aug 6, 2019 | artifical intelligence, brand, expertise, panels, retail, webinar
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions determine how successful companies are in the market. How can digital market research intelligently support this? This is the subject of a webinar to which...
by Andera Gadeib | Apr 25, 2019 | brand, digital pioneers, digitalization, expertise, from the heart, global reach, innovation, panels
20 years of Dialego: From pioneer of online market research to accelerator for market success In 1999, in the middle of the New Economy, I founded Dialego as an online market researcher. Since then, we have been helping companies involve customers and achieve greater...
by Andera Gadeib | Jan 9, 2019 | data privacy, digital pioneers, digitalization, expertise, panels
Representative or not? In Germany our industry has been engaged in this discussion for a number of years: Can you rely on market research and its results? Exactly one year has passed since the discussion reached its preliminary climax with the heavy accusations of the...
by Andera Gadeib | Feb 25, 2018 | data privacy, digitalization, global reach, panels
The “Market Research File” des Spiegel moves the industry of market and social researchers The Hamburg magazine had researched that individual MaFo companies had deliberately forged and cheated in their interviews. Since then, other former employees...
