by Andera Gadeib | Jun 22, 2018 | article, artifical intelligence, digitalization, expertise, mobility
At the 3. Digital Leadership Summit in Cologne the three topics digital organization, digital leadership and digital recruitment were on the agenda. I had the pleasure of getting the digital organization off to a good start right in the morning with the...
by Andera Gadeib | Mar 28, 2018 | brand, mobility, study
A few days ago we published the Results of the Most Trusted Brands which we carry out annually for Reader’s Digest. In many categories, old friends stood on the winners’ rostrum as the most trustworthy brand in their respective category: for example Nivea...
by Andera Gadeib | Mar 22, 2018 | artifical intelligence, benchmarks, digitalization, expertise, global reach, innovation, mobility, public research, technology
We are very excited about our latest public research project: Shaping the future for urban mobility. The development is based on the e.GO People movers from Aachen, which is scheduled to go into series production as early as 2018. Dialego is on board as a research...
by Andera Gadeib | Oct 19, 2017 | article, benchmarks, consumer goods, financial services, health, innovation, media, mobility, pharma, retail, study
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
by Andera Gadeib | May 15, 2017 | data privacy, digitalization, financial services, health, mobility, politics
Different protection needs depending on the data source? How can we help people better protect their data in times of digitization? This is the question we are addressing in a current research project on the topic of data protection and privacy on the Internet. Our...
