Sharing instead of buying – How accepted are sharing services?

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How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More

Will the autonomous bus be taking us into town soon?

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Imagine you will soon be taking an autonomous bus to the city. It travels without fixed lines or stops and … Read More

Digital Leadership Summit 2018

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At the 3. Digital Leadership Summit in Cologne the three topics digital organization, digital leadership and digital recruitment were on … Read More

Why is Volkswagen trustworthy?

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A few days ago we published the Results of the Most Trusted Brandswhich we carry out annually for Reader’s Digest. … Read More

Urban mobility of the future – the autonomous bus is coming

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We are very excited about our latest public research project: Shaping the future for urban mobility. The development is based … Read More

Kissing innovations

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Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More

Data protection: which data is most sacred to people?

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Different protection needs depending on the data source? How can we help people better protect their data in times of … Read More

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