by Andera Gadeib | Oct 8, 2019 | article, digital pioneers, digitalization, expertise, innovation, mobility, public research, society, technology
How do we want to live in the future? How should our daily journeys be designed, our cities planned and our vehicles constructed? Anyone who deals with these issues – in business and politics – is well advised to involve the citizen. Just as in the...
by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
by Andera Gadeib | Jun 26, 2019 | digital pioneers, digitalization, innovation, mobility, public research, society, study
Far too many projects – although planned and implemented by professionals – ultimately do not meet the wishes and needs of those for whom they were once sketched on the drawing board with the best goals, or do so only inadequately. This is the case with...
by Andera Gadeib | May 28, 2019 | brand, mobility, retail, study
Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and ideas, depending on which target groups you ask and which perspective you take? We were interested in these questions during one of our current...
by Andera Gadeib | Jan 2, 2019 | artifical intelligence, digital pioneers, digitalization, expertise, global reach, mobility
As a market research company that works digitally through and through, we like to rely on artificial intelligence and digital tools – yes, we develop them ourselves if necessary. And yet we know that there are questions that are best answered by analog methods....
by Andera Gadeib | Oct 26, 2018 | artifical intelligence, digital pioneers, digitalization, expertise, mobility, public research, Uncategorized
Digitisation permeates almost all areas of our lives, and some disruptive technologies and business models have completely overturned habits that have been lived for decades and generations: How do we sit together with our families in the evening? That has changed...
