by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
by Andera Gadeib | Mar 19, 2018 | brand, consumer goods, expertise, financial services, global reach, health, media, pharma, retail, study, travel
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What sets this study apart? Consumers make their choices openly. That is, there is no ballot paper on which we list brands – we rely...
by Andera Gadeib | Oct 19, 2017 | article, benchmarks, consumer goods, financial services, health, innovation, media, mobility, pharma, retail, study
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
by Andera Gadeib | Sep 23, 2017 | media, politics, society, technology
What do the candidates tell us? The Chancellor’s duel between Angela Merkel and Martin Schulz for the 2017 federal elections was shown on four channels, with correspondingly many presenters. The stations also allowed themselves to ask the viewers live who had...
by Miriam Haese | Feb 22, 2011 | media, study
Despite the fact that the number of Germans cooking at home is as low as never before there is a great interest in cooking shows on TV. Does this mean that many do no longer seem to learn how to cook the traditional way; from family members? MORE
by Miriam Haese | Jan 9, 2011 | media, study
Some consumers are not yet fully informed about the new regulation of the radio and TV fees, as they assume that they will have to pay more from 2013 onwards. A surprisingly high number of consumers who actually favour the new fee-plan consider it unfair that even...
