Sustainable brand measurement in the digital age
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Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More
Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018
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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More
Kissing innovations
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Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More
Bundestag Election 2017 – Text analysis of the Chancellor duel
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What do the candidates tell us? The Chancellor’s duel between Angela Merkel and Martin Schulz for the 2017 federal elections … Read More
Cookery Shows
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Despite the fact that the number of Germans cooking at home is as low as never before there is a … Read More
Radio and TV Fees
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Some consumers are not yet fully informed about the new regulation of the radio and TV fees, as they assume … Read More
TV and Education
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There is a substantial interest in educational formats on TV. What are the top 3 formats, what are the preferred … Read More