Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018
| |

Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

Kissing innovations
| |

Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More

Bundestag Election 2017 – Text analysis of the Chancellor duel
| |

What do the candidates tell us? The Chancellor’s duel between Angela Merkel and Martin Schulz for the 2017 federal elections … Read More

Cookery Shows
| |

Despite the fact that the number of Germans cooking at home is as low as never before there is a … Read More

Radio and TV Fees
| |

Some consumers are not yet fully informed about the new regulation of the radio and TV fees, as they assume … Read More

TV and Education
| |

There is a substantial interest in educational formats on TV. What are the top 3 formats, what are the preferred … Read More