Success is only possible in a team
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No matter if you already know us from the cooperation to innovation, brand or digitization or if you are still … Read More

Seniors – Wishes for products and life in old age?
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By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018
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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

The doctor on the wrist: How accepted are e-health tools?
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Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as … Read More

Kissing innovations
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Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More

Data protection: which data is most sacred to people?
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Different protection needs depending on the data source? How can we help people better protect their data in times of … Read More