by Miriam Haese | Oct 4, 2018 | from the heart, health
No matter if you already know us from the cooperation to innovation, brand or digitization or if you are still planning to do so: The collaboration is only as good as the team functions. And success can only be achieved in a team. In order to make sure that there is...
by Andera Gadeib | Aug 28, 2018 | brand, digitalization, health, study
By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. From the market perspective, this brings with it a shift in target groups towards more and more potential in older user groups. But which needs does the...
by Andera Gadeib | Mar 19, 2018 | brand, consumer goods, expertise, financial services, global reach, health, media, pharma, retail, study, travel
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What sets this study apart? Consumers make their choices openly. That is, there is no ballot paper on which we list brands – we rely...
by Andera Gadeib | Nov 15, 2017 | data privacy, digitalization, expertise, health, pharma, public research, study, technology
Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as e-health, is still in its infancy. While the electronic health record is controversially discussed at least in Germany, fitness...
by Andera Gadeib | Oct 19, 2017 | article, benchmarks, consumer goods, financial services, health, innovation, media, mobility, pharma, retail, study
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
by Andera Gadeib | May 15, 2017 | data privacy, digitalization, financial services, health, mobility, politics
Different protection needs depending on the data source? How can we help people better protect their data in times of digitization? This is the question we are addressing in a current research project on the topic of data protection and privacy on the Internet. Our...
