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Coupons: We collect, therefore we save

Coupons: We collect, therefore we save

by Andera Gadeib | Jun 18, 2019 | consumer goods, durable goods, financial services, retail, study, travel

“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A...
Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018

by Andera Gadeib | Mar 19, 2018 | brand, consumer goods, expertise, financial services, global reach, health, media, pharma, retail, study, travel

Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What sets this study apart? Consumers make their choices openly. That is, there is no ballot paper on which we list brands – we rely...
Kissing innovations

Kissing innovations

by Andera Gadeib | Oct 19, 2017 | article, benchmarks, consumer goods, financial services, health, innovation, media, mobility, pharma, retail, study

Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
Finding opportunities through customer centricity

Finding opportunities through customer centricity

by Andera Gadeib | Jun 26, 2017 | benchmarks, digitalization, financial services, innovation

Find Business Opportunities An important question in companies is where opportunities and market potential lie for the future. Which business opportunities exist in the market and which “white spots” will enable the company to grow in the future? We show...
Data protection: which data is most sacred to people?

Data protection: which data is most sacred to people?

by Andera Gadeib | May 15, 2017 | data privacy, digitalization, financial services, health, mobility, politics

Different protection needs depending on the data source? How can we help people better protect their data in times of digitization? This is the question we are addressing in a current research project on the topic of data protection and privacy on the Internet. Our...

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autonomous driving Banks Big Data Brand image measurement brands Business-Case Chocolate city centers city centres conference Diabetes discounter drugstores Education electoral research electric mobility Electromobility food Food online Foundation Groceries infographics inner cities innovations loyal customers Market research Online Orders organic products Politics regionality Research project Returns RWTH Aachen RWTH Aachen University Sailing Shopping supermarket supermarkets text analysis trade brands Trademarks Travel trust vacation trip Virtual Reality

About Dialego

Dialego AG helps to write your next success story. We understand markets. With proprietary methods of artificial intelligence, years of market research expertise, benchmarks and our own panels, we ensure a deep understanding of customer needs and the connection between customer and company.

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52064 Aachen
E-Mail: info@dialego.de
Telefon : +49-241-97828-0
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+49 241 97828 0
hello@dialego.com

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