by Andera Gadeib | Jun 18, 2019 | consumer goods, durable goods, financial services, retail, study, travel
“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A...
by Andera Gadeib | Mar 19, 2018 | brand, consumer goods, expertise, financial services, global reach, health, media, pharma, retail, study, travel
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What sets this study apart? Consumers make their choices openly. That is, there is no ballot paper on which we list brands – we rely...
by Andera Gadeib | Oct 19, 2017 | article, benchmarks, consumer goods, financial services, health, innovation, media, mobility, pharma, retail, study
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
by Andera Gadeib | Jun 26, 2017 | benchmarks, digitalization, financial services, innovation
Find Business Opportunities An important question in companies is where opportunities and market potential lie for the future. Which business opportunities exist in the market and which “white spots” will enable the company to grow in the future? We show...
by Andera Gadeib | May 15, 2017 | data privacy, digitalization, financial services, health, mobility, politics
Different protection needs depending on the data source? How can we help people better protect their data in times of digitization? This is the question we are addressing in a current research project on the topic of data protection and privacy on the Internet. Our...
