Coupons: We collect, therefore we save

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“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018

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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

Kissing innovations

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Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More

Finding opportunities through customer centricity

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Find Business Opportunities An important question in companies is where opportunities and market potential lie for the future. Which business … Read More

Data protection: which data is most sacred to people?

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Different protection needs depending on the data source? How can we help people better protect their data in times of … Read More