by Andera Gadeib | Oct 8, 2019 | article, digital pioneers, digitalization, expertise, innovation, mobility, public research, society, technology
How do we want to live in the future? How should our daily journeys be designed, our cities planned and our vehicles constructed? Anyone who deals with these issues – in business and politics – is well advised to involve the citizen. Just as in the...
by Andera Gadeib | Sep 30, 2019 | artifical intelligence, digital pioneers, expertise, from the heart, panels
May I introduce? We have grown – and in a very special way: My husband Volker has been a full member of the Dialego family since July of this year. Since Dialego was founded 20 years ago, he has been my sparring partner for all questions, additionally to his job...
by Andera Gadeib | Sep 11, 2019 | expertise, from the heart, innovation
On a Friday afternoon at the beginning of September we set off for our annual company outing to our beautiful neighbouring country, the Netherlands: sailing on the Ijsselmeer, a tradition we have grown fond of by now. But when we were told that a customer appointment...
by Andera Gadeib | Aug 6, 2019 | artifical intelligence, brand, expertise, panels, retail, webinar
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions determine how successful companies are in the market. How can digital market research intelligently support this? This is the subject of a webinar to which...
by Andera Gadeib | Jun 4, 2019 | brand, consumer goods, expertise, pharma, retail, study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
by Andera Gadeib | Apr 25, 2019 | brand, digital pioneers, digitalization, expertise, from the heart, global reach, innovation, panels
20 years of Dialego: From pioneer of online market research to accelerator for market success In 1999, in the middle of the New Economy, I founded Dialego as an online market researcher. Since then, we have been helping companies involve customers and achieve greater...
