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Sustainable brand measurement in the digital age

Sustainable brand measurement in the digital age

by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail

Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
Coupons: We collect, therefore we save

Coupons: We collect, therefore we save

by Andera Gadeib | Jun 18, 2019 | consumer goods, durable goods, financial services, retail, study, travel

“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A...
Sharing instead of buying – How accepted are sharing services?

Sharing instead of buying – How accepted are sharing services?

by Andera Gadeib | Jul 20, 2018 | brand, digitalization, durable goods, mobility, retail, study

How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or drill? How many hours does your car really drive, how long does it park in front of your house or office? Sharing services have been offering us sharing items...
Does the digital travel helper book your holiday?

Does the digital travel helper book your holiday?

by Andera Gadeib | Mar 8, 2018 | artifical intelligence, data privacy, digitalization, durable goods, study, travel

At the beginning of the year, many of them are planning their trips. We were interested in how we would plan and book trips in the future. Do digital travel assistants play a role? If so, what digital aids will make our holiday more pleasant in the future? And which...

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autonomous driving Banks Big Data Brand image measurement brands Business-Case Chocolate city centers city centres conference Diabetes discounter drugstores Education electoral research electric mobility Electromobility food Food online Foundation Groceries infographics inner cities innovations loyal customers Market research Online Orders organic products Politics regionality Research project Returns RWTH Aachen RWTH Aachen University Sailing Shopping supermarket supermarkets text analysis trade brands Trademarks Travel trust vacation trip Virtual Reality

About Dialego

Dialego AG helps to write your next success story. We understand markets. With proprietary methods of artificial intelligence, years of market research expertise, benchmarks and our own panels, we ensure a deep understanding of customer needs and the connection between customer and company.

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