by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
by Andera Gadeib | Jun 18, 2019 | consumer goods, durable goods, financial services, retail, study, travel
“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A...
by Andera Gadeib | Jul 20, 2018 | brand, digitalization, durable goods, mobility, retail, study
How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or drill? How many hours does your car really drive, how long does it park in front of your house or office? Sharing services have been offering us sharing items...
by Andera Gadeib | Mar 8, 2018 | artifical intelligence, data privacy, digitalization, durable goods, study, travel
At the beginning of the year, many of them are planning their trips. We were interested in how we would plan and book trips in the future. Do digital travel assistants play a role? If so, what digital aids will make our holiday more pleasant in the future? And which...
