Sustainable brand measurement in the digital age

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Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More

Coupons: We collect, therefore we save

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“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More

Sharing instead of buying – How accepted are sharing services?

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How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More

Does the digital travel helper book your holiday?

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At the beginning of the year, many of them are planning their trips. We were interested in how we would … Read More