by Andera Gadeib | Oct 10, 2019 | data privacy, digitalization, public research, society
For three years we have been working together with great research partners of the RWTH Aachen (COMSYS, CommScience and FIR), jurists (FSDS of the Goethe University Frankfurt a. M.) and industrial partners (synaix , formitas and aixtema) to explore the true value of...
by Andera Gadeib | Oct 8, 2019 | article, digital pioneers, digitalization, expertise, innovation, mobility, public research, society, technology
How do we want to live in the future? How should our daily journeys be designed, our cities planned and our vehicles constructed? Anyone who deals with these issues – in business and politics – is well advised to involve the citizen. Just as in the...
by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
by Andera Gadeib | Jun 26, 2019 | digital pioneers, digitalization, innovation, mobility, public research, society, study
Far too many projects – although planned and implemented by professionals – ultimately do not meet the wishes and needs of those for whom they were once sketched on the drawing board with the best goals, or do so only inadequately. This is the case with...
by Andera Gadeib | Jun 26, 2019 | digital pioneers, digitalization, from the heart, Uncategorized
We have been looking for a new company headquarters for a very long time. But we did not expect to make such a find. It is a great honour that we were able to take over the beautiful city palace “Haus Matthéy” from the city of Aachen. We, that is Volker...
by Andera Gadeib | May 22, 2019 | digitalization, innovation, public research, retail, society
Digitalization set the direction, while advancing technology and people’s changing habits of use gave concrete form to the direction: digital tools and apps now define almost all innovations and markets. But instead of simply developing what the programming...
