by Andera Gadeib | Oct 10, 2019 | data privacy, digitalization, public research, society
For three years we have been working together with great research partners of the RWTH Aachen (COMSYS, CommScience and FIR), jurists (FSDS of the Goethe University Frankfurt a. M.) and industrial partners (synaix , formitas and aixtema) to explore the true value of...
by Andera Gadeib | Jan 9, 2019 | data privacy, digital pioneers, digitalization, expertise, panels
Representative or not? In Germany our industry has been engaged in this discussion for a number of years: Can you rely on market research and its results? Exactly one year has passed since the discussion reached its preliminary climax with the heavy accusations of the...
by Andera Gadeib | Mar 8, 2018 | artifical intelligence, data privacy, digitalization, durable goods, study, travel
At the beginning of the year, many of them are planning their trips. We were interested in how we would plan and book trips in the future. Do digital travel assistants play a role? If so, what digital aids will make our holiday more pleasant in the future? And which...
by Andera Gadeib | Feb 25, 2018 | data privacy, digitalization, global reach, panels
The “Market Research File” des Spiegel moves the industry of market and social researchers The Hamburg magazine had researched that individual MaFo companies had deliberately forged and cheated in their interviews. Since then, other former employees...
by Andera Gadeib | Nov 15, 2017 | data privacy, digitalization, expertise, health, pharma, public research, study, technology
Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as e-health, is still in its infancy. While the electronic health record is controversially discussed at least in Germany, fitness...
by Andera Gadeib | May 15, 2017 | data privacy, digitalization, financial services, health, mobility, politics
Different protection needs depending on the data source? How can we help people better protect their data in times of digitization? This is the question we are addressing in a current research project on the topic of data protection and privacy on the Internet. Our...
