Research project on data sovereignty successfully completed
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For three years we have been working together with great research partners of the RWTH Aachen (COMSYS, CommScience and FIR), … Read More
Quality in Market Research – “Respect” as a Promise
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Representative or not? In Germany our industry has been engaged in this discussion for a number of years: Can you … Read More
Does the digital travel helper book your holiday?
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At the beginning of the year, many of them are planning their trips. We were interested in how we would … Read More
We inform about the quality of the samples
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The “Market Research File” des Spiegel moves the industry of market and social researchers The Hamburg magazine had researched that … Read More
The doctor on the wrist: How accepted are e-health tools?
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Digitalization is progressing in all markets, that much is certain. The market for digital technologies in healthcare, also known as … Read More
Data protection: which data is most sacred to people?
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Different protection needs depending on the data source? How can we help people better protect their data in times of … Read More