Sustainable brand measurement in the digital age
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Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More
Coupons: We collect, therefore we save
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“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More
Drugstores, a longitudinal study
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Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More
Online retailing, part 2: Non-perishable food, loyal customers
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Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among … Read More
Online retailing, part 1: Cheese from the Internet
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Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables … Read More
Digital shopping helpers
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Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally … Read More
Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018
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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More
Kissing innovations
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Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More
Virtual Reality – for 20 years
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What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for … Read More