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Sustainable brand measurement in the digital age

Sustainable brand measurement in the digital age

by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail

Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
Coupons: We collect, therefore we save

Coupons: We collect, therefore we save

by Andera Gadeib | Jun 18, 2019 | consumer goods, durable goods, financial services, retail, study, travel

“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A...
Drugstores, a longitudinal study

Drugstores, a longitudinal study

by Andera Gadeib | Jun 4, 2019 | brand, consumer goods, expertise, pharma, retail, study

Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
Online retailing, part 2: Non-perishable food, loyal customers

Online retailing, part 2: Non-perishable food, loyal customers

by Andera Gadeib | Sep 10, 2018 | consumer goods, digitalization, retail, study

Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among 1,000 people. In the first part of this article we reported which products consumers order. Today we answer, among other things, why they prefer to...
Online retailing, part 1: Cheese from the Internet

Online retailing, part 1: Cheese from the Internet

by Andera Gadeib | Aug 30, 2018 | consumer goods, digitalization, retail, study

Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables and other everyday products? This question arises regularly, not only for us. Current statistics (PwC) show an open-minded...
Digital shopping helpers

Digital shopping helpers

by Andera Gadeib | Apr 20, 2018 | consumer goods, digitalization, retail, study

Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally changed our purchasing behaviour over the past two decades. Two thirds of all Germans shop online today, at least...
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autonomous driving Banks Big Data Brand image measurement brands Business-Case Chocolate city centers city centres conference Diabetes discounter drugstores Education electoral research electric mobility Electromobility food Food online Foundation Groceries infographics inner cities innovations loyal customers Market research Online Orders organic products Politics regionality Research project Returns RWTH Aachen RWTH Aachen University Sailing Shopping supermarket supermarkets text analysis trade brands Trademarks Travel trust vacation trip Virtual Reality

About Dialego

Dialego AG helps to write your next success story. We understand markets. With proprietary methods of artificial intelligence, years of market research expertise, benchmarks and our own panels, we ensure a deep understanding of customer needs and the connection between customer and company.

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