Sustainable brand measurement in the digital age

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Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More

Coupons: We collect, therefore we save

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“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More

Drugstores, a longitudinal study

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Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More

Online retailing, part 2: Non-perishable food, loyal customers

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Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among … Read More

Online retailing, part 1: Cheese from the Internet

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Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables … Read More

Digital shopping helpers

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Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018

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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More

Kissing innovations

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Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More

Virtual Reality – for 20 years

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What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for … Read More