“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More
Clothing, books and electronics – but now also food: these are the results of a survey we recently conducted among … Read More
Digitisation is affecting all markets – including food retailing? How high is consumer acceptance of online orders for fruit, vegetables … Read More
Digitalization is taking place in all industries. E-commerce, i.e. online shopping, was one of the first “disciplines” and has fundamentally … Read More
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a … Read More
What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for … Read More