by Andera Gadeib | Aug 6, 2019 | artifical intelligence, brand, expertise, panels, retail, webinar
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions determine how successful companies are in the market. How can digital market research intelligently support this? This is the subject of a webinar to which...
by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
by Andera Gadeib | Jun 4, 2019 | brand, consumer goods, expertise, pharma, retail, study
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
by Andera Gadeib | May 28, 2019 | brand, mobility, retail, study
Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and ideas, depending on which target groups you ask and which perspective you take? We were interested in these questions during one of our current...
by Andera Gadeib | Apr 25, 2019 | brand, digital pioneers, digitalization, expertise, from the heart, global reach, innovation, panels
20 years of Dialego: From pioneer of online market research to accelerator for market success In 1999, in the middle of the New Economy, I founded Dialego as an online market researcher. Since then, we have been helping companies involve customers and achieve greater...
by Andera Gadeib | Aug 28, 2018 | brand, digitalization, health, study
By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. From the market perspective, this brings with it a shift in target groups towards more and more potential in older user groups. But which needs does the...
