What your customers experience: The Customer Journey
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions … Read More
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions … Read More
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More
Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and … Read More
20 years of Dialego: From pioneer of online market research to accelerator for market success In 1999, in the middle … Read More
By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. … Read More
How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More
A few days ago we published the Results of the Most Trusted Brandswhich we carry out annually for Reader’s Digest. … Read More
Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More