What your customers experience: The Customer Journey

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How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions … Read More

Sustainable brand measurement in the digital age

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Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More

Drugstores, a longitudinal study

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Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More

The ideal city centre

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Is the city centre a popular leisure destination? What does she ideally look like? And are there different wishes and … Read More

We are celebrating our 20th anniversary

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20 years of Dialego: From pioneer of online market research to accelerator for market success In 1999, in the middle … Read More

Seniors – Wishes for products and life in old age?

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By 2050, more than one in three Germans will be over 60 years old, as demographic trends have long indicated. … Read More

Sharing instead of buying – How accepted are sharing services?

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How often do you need your evening wear? How often do you use a wallpapering table, wet vacuum cleaner or … Read More

Why is Volkswagen trustworthy?

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A few days ago we published the Results of the Most Trusted Brandswhich we carry out annually for Reader’s Digest. … Read More

Trusted brands: Volkswagen, Sparkasse, Aspirin – Most Trusted Brands 2018

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Recently, for the annual”Most Trusted Brands” study, we again asked more than 4,000 Germans which brand they trust most. What … Read More