by Andera Gadeib | Oct 8, 2019 | article, digital pioneers, digitalization, expertise, innovation, mobility, public research, society, technology
How do we want to live in the future? How should our daily journeys be designed, our cities planned and our vehicles constructed? Anyone who deals with these issues – in business and politics – is well advised to involve the citizen. Just as in the...
by Andera Gadeib | Jun 22, 2018 | article, artifical intelligence, digitalization, expertise, mobility
At the 3. Digital Leadership Summit in Cologne the three topics digital organization, digital leadership and digital recruitment were on the agenda. I had the pleasure of getting the digital organization off to a good start right in the morning with the...
by Andera Gadeib | Oct 19, 2017 | article, benchmarks, consumer goods, financial services, health, innovation, media, mobility, pharma, retail, study
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
by Andera Gadeib | Oct 14, 2017 | article, consumer goods, digital pioneers, digitalization, retail
What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for several months now, in market research? 20 years ago? Indeed: My first attempts to use virtual reality for research questions date back to...
