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Increasing cities’ quality of life through citizen participation & AI

Increasing cities’ quality of life through citizen participation & AI

by Andera Gadeib | Oct 8, 2019 | article, digital pioneers, digitalization, expertise, innovation, mobility, public research, society, technology

How do we want to live in the future? How should our daily journeys be designed, our cities planned and our vehicles constructed? Anyone who deals with these issues – in business and politics – is well advised to involve the citizen. Just as in the...
Digital Leadership Summit 2018

Digital Leadership Summit 2018

by Andera Gadeib | Jun 22, 2018 | article, artifical intelligence, digitalization, expertise, mobility

At the 3. Digital Leadership Summit in Cologne the three topics digital organization, digital leadership and digital recruitment were on the agenda. I had the pleasure of getting the digital organization off to a good start right in the morning with the...
Kissing innovations

Kissing innovations

by Andera Gadeib | Oct 19, 2017 | article, benchmarks, consumer goods, financial services, health, innovation, media, mobility, pharma, retail, study

Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...
Virtual Reality – for 20 years

Virtual Reality – for 20 years

by Andera Gadeib | Oct 14, 2017 | article, consumer goods, digital pioneers, digitalization, retail

What? So early? Maybe you’re wondering if that can be. Virtual Reality, the topic that has become visible everywhere for several months now, in market research? 20 years ago? Indeed: My first attempts to use virtual reality for research questions date back to...

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autonomous driving Banks Big Data Brand image measurement brands Business-Case Chocolate city centers city centres conference Diabetes discounter drugstores Education electoral research electric mobility Electromobility food Food online Foundation Groceries infographics inner cities innovations loyal customers Market research Online Orders organic products Politics regionality Research project Returns RWTH Aachen RWTH Aachen University Sailing Shopping supermarket supermarkets text analysis trade brands Trademarks Travel trust vacation trip Virtual Reality

About Dialego

Dialego AG helps to write your next success story. We understand markets. With proprietary methods of artificial intelligence, years of market research expertise, benchmarks and our own panels, we ensure a deep understanding of customer needs and the connection between customer and company.

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