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Sustainable brand measurement in the digital age

Sustainable brand measurement in the digital age

by Andera Gadeib | Jul 25, 2019 | brand, consumer goods, digital pioneers, digitalization, durable goods, media, mobility, retail

Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand faster business processes while maintaining the necessary sustainability? Strong brands gain trust and provide orientation. Their role as signposts will...
Shaping the mobility of the future together

Shaping the mobility of the future together

by Andera Gadeib | Jun 26, 2019 | digital pioneers, digitalization, innovation, mobility, public research, society, study

Far too many projects – although planned and implemented by professionals – ultimately do not meet the wishes and needs of those for whom they were once sketched on the drawing board with the best goals, or do so only inadequately. This is the case with...
Haus Matthéy – Our new company headquarters is being built

Haus Matthéy – Our new company headquarters is being built

by Andera Gadeib | Jun 26, 2019 | digital pioneers, digitalization, from the heart, Uncategorized

We have been looking for a new company headquarters for a very long time. But we did not expect to make such a find. It is a great honour that we were able to take over the beautiful city palace “Haus Matthéy” from the city of Aachen. We, that is Volker...
Coupons: We collect, therefore we save

Coupons: We collect, therefore we save

by Andera Gadeib | Jun 18, 2019 | consumer goods, durable goods, financial services, retail, study, travel

“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee beans, frying pans or diaper packs beckon as a reward for eager and disciplined collecting, sorting and gluing. A...
Drugstores, a longitudinal study

Drugstores, a longitudinal study

by Andera Gadeib | Jun 4, 2019 | brand, consumer goods, expertise, pharma, retail, study

Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in 2017 (Statista) and rose by 5 percentage points in the five previous years alone. And even in food retailing, modern druggists are holding their...
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autonomous driving Banks Big Data Brand image measurement brands Business-Case Chocolate city centers city centres conference Diabetes discounter drugstores Education electoral research electric mobility Electromobility food Food online Foundation Groceries infographics inner cities innovations loyal customers Market research Online Orders organic products Politics regionality Research project Returns RWTH Aachen RWTH Aachen University Sailing Shopping supermarket supermarkets text analysis trade brands Trademarks Travel trust vacation trip Virtual Reality

About Dialego

Dialego AG helps to write your next success story. We understand markets. With proprietary methods of artificial intelligence, years of market research expertise, benchmarks and our own panels, we ensure a deep understanding of customer needs and the connection between customer and company.

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