For three years we have been working together with great research partners of the RWTH Aachen (COMSYS, CommScience and FIR), … Read More
How do we want to live in the future? How should our daily journeys be designed, our cities planned and … Read More
May I introduce? We have grown – and in a very special way: My husband Volker has been a full … Read More
On a Friday afternoon at the beginning of September we set off for our annual company outing to our beautiful … Read More
How do purchase impulses arise and what creates loyalty to a brand and a product or a service? These questions … Read More
Brand observation and tracking are no new topics. But how do you make them flexible and agile enough to withstand … Read More
Far too many projects – although planned and implemented by professionals – ultimately do not meet the wishes and needs … Read More
We have been looking for a new company headquarters for a very long time. But we did not expect to … Read More
“Would you like to have our discount stamps?” – A question that accompanies many payment transactions in supermarkets. Discounted coffee … Read More
Drugstores have been enjoying growing popularity for years: their share of total sales of drugstore articles was 45 % in … Read More