New: Our patented co-creation tool VisualConceptMapping (VCM) now translates customer comments with the help of AI – in real time.

This expressive instrument has been at the core of our Dialego studies in every concept test for many years – be it for a new product or a service, for packaging, a website, advertisement or an app. It provides rich feedback on a variety of visual stimuli, providing a very deep insight into customer needs, including a clear optimization potential.

The panel participants express interactively and completely intuitively in their local language what they think and feel. In many cases, we carry out these tests globally in two, five or even twenty countries simultaneously. However, this can be tricky, as not every product manager understands every language tested.

Changing languages is that easy

We now have a solution for this: You can now easily select your preferred language at the click of a mouse. Our system translates automatically and ad hoc into currently seven languages:

  • German
  • English
  • French
  • Spanish
  • Italian
  • Dutch
  • Polish

Translation is possible from any of these languages into any of the other languages.


Use this option in your next study and test your market potential across borders and languages. We are happy if we can help you in doing so.

Let us work as a team on your goals.

Contact us